I wanted to try something new in regards to user research to better understand how users would potentially interact with the app.
This was a learning opportunity, as it opened my eyes to interactions I never considered. Furthermore, this helped me understand what should/shouldn't be included in the MVP. However, if I ever design the app more, I now know which interactions would have more of a positive affect on users.
I did this CA in addition to completing a SWOT analysis. I looked at how my competitors actually designed their app, focusing on how to add a task. This helped gain further insight into what works and doesn't work for the most important feature. The photos below are in the following order: todist, any.do, Wunderlist.
Thoughts After Conducting Analysis
The biggest differences between adding a task are:
1. Whether the option is performed at the top or bottom of the screen 2. Showing more options as Wunderlist does (photo on the right)
I am more familiar with performing actions at the bottom of a screen, and any.do's setup resonated with me. I think it's because I see that design quite often, whether it's in a chat app, texting, etc. To me, any.do's UX is preferred, because Wunderlist's UX is more limited and cluttered.
The most important takeaway was that there really isn't enough time in a day. Secondly, there is a difference between tasks that actually need to get done on a certain day vs tasks that can be accomplished at a later time.
I used the high priority tasks to get a better sense of what to include in the MVP.
This section includes: 1. Mind Map 2. Sketches 3. Logo Design/Typeface 4. Brand Guidelines
They helped me better visualize how I want to the brand to be communicated, and most importantly helped me come up with the name of the app.
I knew that for visuals I wanted the app to be colorful, therefore I wanted the logo to only be a wordmark (simple simple simple).
Prototype and Testing
Users were asked to perform the following tasks:
1. Sign up 2. Add task 3. Perform various actions on a task, from setting a reminder to setting a priority 4. Change color theme
I found that:
1. There is too much space when viewing more options and performing actions for tasks. It's not visually appealing and does not add to the user experience 2. A few of the participants were confused by the colors for reminder and what they meant, and asked if they had something to do with the level of urgency 3. The UI for editing a task is unclear
Onboarding preference test (UsabilityHub)
Results from first onboarding preference test
92% (27 participants) picked option 2 (bottom). They enjoyed reading more about the app and having a better understanding of what it has to offer.
Second onboarding preference test
The results were too close and I knew there was another variation I could test.
Results from second onboarding preference test
96% chose the third version, as you always have the option to sign up and stay on the same screen. It's still too close and to this day, I struggle between which one I like more. They both have equal pros and cons, and for me it mostly depends on what kind mood I'm in. If I'm not in a hurry then I don't mind going through each screen, while other times I just want to get to the point.
'More Options' Iterations
Starting from left to right (the last one is the final version) showcases the changes I created. The first version was meant to make it as easy for the user as possible. I never wanted them to have to leave the screen. After preference tests and feedback, I learned that it's actually preferred to take up space and not leave empty space. The first version has a lot of empty space and doesn't provide a good user experience. The rest of the iterations take a user to a different screen where I played with colors.
Furthermore, in the end I decided to get rid of priority. I realized that if I only want users to focus on tasks that can get accomplished in a day then allowing them to enter an infinite number of tasks is not going to be helpful. The maximum amount of tasks that can be added is 4 so no need to prioritize them.
As much as I love bright colors, it was definitely overpowering to have a colorful background. In addition, I wanted to give users another way to delete and complete tasks (as not everyone likes to swipe). This is how I came up with the final version.
This was my solo and last major project for Bloc. I decided to challenge myself by choosing one font, designing something extremely simple, and working with bright colors. I do feel that if this was made into an actual app that it would be helpful for whomever needed it.
If I could spend more time on it, I would look into adding other features that would distinguish it from the competition.
I still have my many different iterations of Today so if you want to check them out, please let me know.